Quintana Roo
Social media content creation · Tulum
In short
Social media content creation in Tulum starts at $400: 2 hours on location with a photographer who works in Tulum, and 20 edited photos + 6 vertical clips delivered to a private gallery within 7 days.
Why choose social media content creation in Tulum?
Tulum is one of the most filmed places on the Mexican coast, and creators arrive expecting to shoot reels at the ruins the way tourists shoot selfies there. The rules draw a line that is not about the camera but about the purpose. A tourist with a phone is welcome. A creator filming sponsored content is doing commercial work, and INAH treats it that way. A content day here is built around places where that line does not exist.
Worth knowing about Tulum
INAH stated in June 2024 that phones and non-professional cameras are not banned at its sites, but that using them for commercial purposes carries an additional INAH fee of MXN 60. A sponsored reel filmed at the Tulum ruins is commercial use; a shoot with professional equipment needs the full INAH-01-001 permit instead.
What does the session in Tulum look like?
- Tulum Centro
- Murals, shopfronts and cafés for fast vertical clips in public streets.
- Hotel-zone beach and beach clubs
- The look people follow Tulum for, with the venue's written permission for branded work.
- Parque Nacional Tulum beaches
- Natural backdrop for non-sponsored clips, within the 7:00 to 19:00 hours and without speakers.
What does social media content creation in Tulum include?
- 2 hours of shooting for photos and vertical video in one session
- 20 edited photos sized for feeds and stories
- 6 edited vertical clips, ready to post
- A shot list agreed before the day around your account and what you sell
- Photos and clips delivered within 7 days
Permits at these locations: Parque Nacional Tulum beaches: CONANP park fee of MXN 125 per person per day; commercial work with a crew can need a CONANP authorisation, so ask the park office before booking
FAQ — Social media content creation in Tulum
Can I film sponsored content at the Tulum ruins?
Only within INAH's rules. Commercial content filmed inside the Zona Arqueológica de Tulum, even on a phone, is subject to INAH fees, and filming with professional equipment needs permit INAH-01-001, charged at MXN 15,916 per day for video in 2026. Most Tulum content days keep branded clips to the town and the beach.
What does a Tulum social content session deliver?
The social content service delivers short vertical clips edited for reels and stories, shot in Tulum across two or three locations chosen for the brief, usually the town, the hotel-zone beach and one natural backdrop. Clips are framed for 9:16 from the start rather than cropped from horizontal footage.